![]() ![]() ![]() It was invented in 1666 by Isaac Newton to serve as an illustrative organization of the color spectrum. The color wheel is what is known as the basis of color theory, as it visually maps the relationships between colors. 90% of consumers cite color as the primary purchase decision factor.Īs a designer or business owner, it’s important to understand color theory and symbolisms to effectively harness their power.Ĭolor theory is a term used to describe the collection of rules and guidelines regarding the use of color in design. Research finds that consumers decide whether or not they want to purchase a product within the first 90 seconds of interaction. A bad color combination may also threaten the success of your business. Something as benign as a change in saturation or hue can drastically affect how consumers feel about your brand. According to a study conducted, 80% of all information retained by consumers from visual media is related to color.īrands use specific colors to evoke strong emotional or psychological associations with consumers’ needs, emotions, memories, and thoughts. Its power in brand perception, brand recognition, and purchase motivation is virtually unmatched by all other visual components. Color plays a vital role in communicating with your consumer base. ![]()
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |